- At Campari Group, we
build iconic brands.
Each one of our brands is storied
and grounded in belonging and home.
Winning the hearts of the
consumers is our first priority.
In order to win the heart of a consumer,
you have to amplify the
things that you're doing
and you have to do that at scale,
to the right audience,
to the right frequency,
and do it with flavor and taste
that ultimately resonates.
Critical in that path is
having the right tools.
Our transformation involves
everything from Azure Data Lake
to Dynamics 365 for Marketing
and Customer Insights.
The key point is it's
in a singular platform
that unlocks a lot of automation.
Customer journey
orchestration allows us to map
the journey across the
different touchpoints
to execute a one-to-one
marketing campaign.
You have the real-time ability to see
how that message resonates
through the journey
and you're able to create
additional journeys
to be able to positively impact
those new growth markets.
And AI is going to be critical
to identify trigger points that enables
the next level messaging
that that person becomes an ambassador
and advocate for the brand.
Those are true advantage points,
and that's where technology,
like Dynamics 365,
is incredibly important for us,
because it helps us to give
the customer the opportunity,
wherever they are, to have the
experience that they desire.