As Columbia sportswear
our passion is to connect active
people with their passions.
We're an outdoor company,
we live and breathe outdoors.
Being on Microsoft Solutions,
that's given us the
ability that we never had.
We have Azure, the backbone,
our heart and lungs of our data.
We went live for our retail operations
with Microsoft Dynamics 365.
It added capacity, it drastically
improved checkout speed
and then the pandemic arrived.
(laughing)
COVID-19 had had a ripple effect
on all facets of the business,
all our consumers, and the
global economy at large.
So we are putting new processes
in place very, very quickly.
Make sure that we're in
compliance with local regulations
that keep our communities, our associates
and our customers safe.
What might have previously
taken a nine month project,
are turning around in three weeks.
We have during the pandemic
woken up on Saturday morning
and said, okay, we need to adjust
before our East Coast stores open
and we've been able to do that.
Dynamics 365 gives us a stable platform
to execute our long-term strategies.
Now the foundation has been laid out.
Now we start machine learning,
artificial intelligence,
so that we can have a
more accurate inventory
and we can have a really
self touchless checkout.
We have installed
Microsoft Connected Store
to try to understand the
consumer path, the dwell time,
how they're interacting with our product
and our technology.
With Dynamics 365 Commerce
we have realized that technology
does not need to move as slowly
as we previously thought it did.
It can move faster.