UNICEF works to create a better
world for children. It is incredibly
important that all of us take responsibility
for our children, for the
children of the world.
>> We try to build relationships
with people over time so that they
feel empowered and engaged.
But the focus is not on getting
the donations. The focus is on building
the relations. >> We're really making an effort
to put our donors central in
everything we do. We have started
integrating Microsoft Dynamics
into our daily work, which has been
a huge benefit. The next step is to
really ensure that we have different
journeys. >> The way we engage
with our donors needs to develop
and thereby creating more
impact for children globally. >> So
it becomes very important that we are
able to build
journeys to have touch points in
an automated way. That requires a whole
new set of capabilities where you can
have in-volume, real time
communication, using artificial
intelligence, having analytics
and easy, important data
and enrichment. >> We will then be
able to really touch
their hearts with the stories
of the children that we're working for,
and once we've touched their hearts, we hope
that they will be able to provide their support.
Every step that we make as marketers
as Omnichannel Manager in
making the children more relevant
for our donors will really help. >> We're
doing all this for
children to grow up and to
develop to their full potential.