{"id":69195,"date":"2024-05-01T07:00:00","date_gmt":"2024-05-01T14:00:00","guid":{"rendered":""},"modified":"2024-05-01T08:30:05","modified_gmt":"2024-05-01T15:30:05","slug":"attracting-new-customers-with-generative-ai-powered-tools","status":"publish","type":"post","link":"https:\/\/find.codeghost.online\/en-us\/industry\/microsoft-in-business\/era-of-ai\/2024\/05\/01\/attracting-new-customers-with-generative-ai-powered-tools\/","title":{"rendered":"Attracting new customers with generative AI\u2013powered tools"},"content":{"rendered":"\n<p>Generative AI-powered tools are transforming marketing, offering new ways to reach potential customers with more effective messaging and increased productivity. In my current <a href=\"https:\/\/www.linkedin.com\/in\/sydne-mullings\/details\/featured\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcast<\/a> series, I\u2019m excited to be learning from marketing leaders about how AI is changing their organizations. We explored in a <a href=\"https:\/\/find.codeghost.online\/en-us\/industry\/microsoft-in-business\/era-of-ai\/2024\/04\/18\/elevating-customer-insights-with-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">previous blog<\/a> how companies are reimagining customer and marketing data analysis with AI. Now I\u2019d like to share how businesses can expand their customer bases using these unique\u00a0insights.\u00a0<\/p>\n\n\n\n<p>Today\u2019s marketing and sales teams are competing for customers who increasingly expect a personalized experience. Harnessing the power of generative AI presents new opportunities to authentically connect with potential and existing&nbsp;customers.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"understanding-how-ai-is-changing-consumer-behavior\">Understanding how AI is changing consumer&nbsp;behavior&nbsp;<\/h2>\n\n\n\n<p>AI-powered search engines are already shaping online shopping experiences. Understanding how AI is changing consumer behavior can help businesses create content that stands out and rises to the top of search results. During a recent <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7188201074917359616\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversation<\/a> I had with Alisha Lyndon, founder and CEO of consulting firm Momentum ITSMA, we discussed how AI is speeding up the decision-making&nbsp;process.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019re seeing a race to identify suppliers early in the buying process,\u201d says Lyndon. \u201cOur data shows that 71% of organizations that win a project are identified at the outset of the buying&nbsp;process.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>With this faster pace, businesses need to produce ad content that connects with potential decision-makers and turns them into customers. Fortunately, this customization is easier when consumers themselves spend more time with generative AI\u2013powered search capabilities. \u201cWith Bing Chat, now Microsoft Copilot, we started to see a change in consumer behavior,\u201d <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7171991421397221377\/\" target=\"_blank\" rel=\"noreferrer noopener\">says<\/a> Jennifer Kattula, General Manager of Marketing at Microsoft Advertising. \u201cSearch queries got longer and more conversational, giving us more information to provide the right answer for that&nbsp;consumer.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Feat. Alisha Lyndon | Navigating Marketing &amp; AI with Sydne Mullings\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/oj0qdevJMsk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Audio description version: <a href=\"https:\/\/www.youtube.com\/watch?v=a3i3al-9wS8&amp;t=0s\">Feat. Alisha Lyndon | Navigating Marketing &amp; AI with Sydne Mullings<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"supporting-sales-by-elevating-customer-engagement\">Supporting sales by elevating customer&nbsp;engagement<\/h2>\n\n\n\n<p>All this input from generative AI\u2013powered tools helps marketers elevate a customer-focused viewpoint and inspires a more accurate understanding of customer needs. These same tools can then help marketing teams prioritize the most relevant and effective messaging for various groups. \u201cUsing AI to be curious and develop a genuine understanding of how a business is winning and growing accounts will help marketers be more customer centric,\u201d says&nbsp;Lyndon.&nbsp;<\/p>\n\n\n\n<p>Generative AI\u2013powered tools are also helping sellers better prepare for customer engagements and optimize their strategies. Among early users of Copilot for Sales, 64% of sales staff <a href=\"https:\/\/find.codeghost.online\/en-us\/worklab\/work-trend-index\/copilots-earliest-users-teach-us-about-generative-ai-at-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">reported<\/a> that Copilot helped them personalize their approach to individual customers. The everyday AI assistant can assemble insights into purchasing patterns and suggest effective messaging for potential customers based on past sales&nbsp;successes.&nbsp;<\/p>\n\n\n\n<p>\u201cOn the sales side, we can use our customer engagement information, apply generative AI\u2013powered tools to it, and send our sellers a rich set of information about specific customers,\u201d says Bill Hamilton, Vice President and Head of Marketing Technology and Worldwide Marketing Operations at Microsoft. \u201cIt\u2019s been transformational in how we connect marketing and sales to make our sales staff more&nbsp;effective.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"streamlining-content-creation-to-increase-sales-efficiency\">Streamlining content creation to increase sales&nbsp;efficiency<\/h2>\n\n\n\n<p>As the demand for personalized messaging increases, so can the workload for marketing and sales teams. In fact, 89% of marketers <a href=\"https:\/\/find.codeghost.online\/en-us\/worklab\/guides\/how-marketers-can-use-ai-to-unlock-breakthrough-creativity\/\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a> that they struggle to find time to do their work and are looking for opportunities to increase efficiency in crafting customized messaging at&nbsp;scale.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Among early users of <a href=\"https:\/\/find.codeghost.online\/en-us\/microsoft-365\/microsoft-copilot\" target=\"_blank\" rel=\"noreferrer noopener\">Copilot for Microsoft\u202f365<\/a>, 68% <a href=\"https:\/\/find.codeghost.online\/en-us\/worklab\/work-trend-index\/copilots-earliest-users-teach-us-about-generative-ai-at-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">reported<\/a> that Copilot helped them jump-start the creative process. Imagine a marketing team working on an ad campaign. Using <a href=\"https:\/\/find.codeghost.online\/en-us\/microsoft-365\/word\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Word<\/a>, the team can enter keywords, phrases, statistics, and customer insights. Within moments, Copilot pulls together an initial draft based on the marketers\u2019 input, potentially saving hours of&nbsp;time.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019re experimenting with generative AI for web page content, blog content, email content, and social content, and we\u2019ve found that it will generate a draft that\u2019s about 70% to 80% ready,\u201d says Hamilton. \u201cThe marketer can refine it much more rapidly than they would have been able to in the&nbsp;past.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Feat. Bill Hamilton | Navigating Marketing &amp; AI with Sydne Mullings\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/nEROVrVWQmc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Audio description version: <a href=\"https:\/\/www.youtube.com\/watch?v=TREHYrT4U5s&amp;t=0s\">Feat. Bill Hamilton | Navigating Marketing &amp; AI with Sydne Mullings<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"exploring-ai-powered-marketing-to-drive-customer-acquisition\">Exploring AI-powered marketing to drive customer&nbsp;acquisition<\/h2>\n\n\n\n<p>As more consumers seek authentic and personalized customer experiences, organizations that embrace generative AI\u2013powered solutions give their marketing and sales teams a competitive advantage. Experimentation is a central part of every business\u2019s AI journey, so empower your teams to jump-start the creative process and work more effectively with generative AI\u2013powered&nbsp;tools.&nbsp;<\/p>\n\n\n\n<p>At Microsoft, we are committed to reimagining work for the era of AI with secure, responsible AI tools. Learn more about how your business can accelerate its AI journey with practical advice and tips in my&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/sydne-mullings\/details\/featured\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcast<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generative AI\u2013powered tools are transforming marketing, offering new ways to reach potential customers with more effective messaging and increase productivity.<\/p>\n","protected":false},"author":771,"featured_media":69196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1733],"post_tag":[1662,1689],"content-type":[1079],"coauthors":[1442],"class_list":["post-69195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-era-of-ai","tag-ai","tag-marketing","content-type-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attracting new customers with generative AI\u2013powered tools - Microsoft in Business Blogs<\/title>\n<meta name=\"description\" content=\"Generative AI is transforming customer acquisition. 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