“Heineken wants to become the best-connected brewer and actually that's based on our history. We have strong connections with our consumers and have known them for 157 years,” says Ronald den Elzen, CEO, Heineken.
December 01, 2021
Heineken partners with Microsoft to become the best-connected brewer
To empower their employees and drive deeper engagements with customers, the company needed to modernize existing manual processes by adopting a digital platform that allowed them to completely reimagine every aspect of their business. With the Microsoft Cloud, Heineken looks to transform their sales model so digitally enabled sales reps can deliver insights to customers in real time, helping them order smarter and serve their customers better. The company can build alternative commerce/eCommerce models to drive higher adoption of B2B platforms and direct-to-customer relationships, creating a seamless experience across the entire value chain.
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