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Media and entertainment

Personalize consumer experiences with AI-driven insights

Reinvent your customer engagement with AI-powered content recommendations, virtual assistants, and customer care chatbots.
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Outcomes

Drive real results in media and entertainment.

Enhance the viewing experience with custom content. Provide content recommendations and interactive stories that keep viewers engaged, deliver news that people care about the most, and create personalized highlights and fan experiences. Relevant for COOs, Chief Data Officers, Chief Commercial Officers, and CMOs.
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Improve customer and viewer engagement while increasing revenue

Turn viewers into loyal fans with tailored content and insights that unlock new monetization streams.
Two women are looking at a tablet.

Cultivate high-value, viewer-led communities

Offer interactive, shared experiences that bring audiences together.
A man with long hair and a beard smiling.

Increase audience loyalty

Detect trends, adapt pricing models, and respond quickly to evolving viewer interests with AI-powered insights.
Rešenja

Pronađite pravi pristup veštačkoj inteligenciji za svoju organizaciju

Kupite, produžite, izgradite ili se povežite da biste ostvarili koristi od transformativne veštačke inteligencije.
Kupite unapred izrađena rešenja

Microsoft 365 Copilot

Transformišite rad pomoću moćnog AI pomoćnika sa ugrađenom sigurnošću na nivou preduzeća.
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Proširite i prilagodite

Microsoft Copilot Studio

Izgradite i prilagodite AI agente da biste proširili mogućnosti funkcije Microsoft 365 Copilot.
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Izgradite sopstvena rešenja

Microsoft Foundry

Dizajnirajte, prilagodite i upravljajte AI aplikacijama i agentima u velikom obimu.
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Pronađite partnerska rešenja

Microsoft Marketplace

Pokrenite svoju AI transformaciju AI rešenjima vodećih partnera u sektoru.
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Istražite AI rešenja
CUSTOMER STORIES

Discover how organizations are using AI for media and entertainment

  1. A logo of a basketball player with the text NBA.
  2. A black text spelling dentsu on a white background.
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A logo of a basketball player with the text NBA.
“By harnessing the computational power of Azure, NBA Insights delivers detailed analysis for every aspect of the game. We’re taking the experience even further by integrating historical context and real-time sources.”
Ian Allen, Senior Software Engineer, NBA
Solutions
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“With Microsoft, we’re turning our media expertise into a competitive advantage—and harnessing data to build brands and drive business growth.”
Callum Anderson, Global Director for DevOps and SRE, Dentsu
90%
Reduction in overall time to insight, significantly lowering analysis costs.
Solutions
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RESOURCES

Take the next step in your AI journey

  1.
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Microsoft for media and entertainment

Personalize consumer experiences with AI-driven insights.
Learn more
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Microsoft Scenario Library

Transform scenarios across your organization with AI.
Explore scenarios
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Understand the business impact of AI

Get resources for a successful AI adoption and implementation journey.
Find resources
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