Columbia Sportswear gains business flexibility and a sales boost with Microsoft Azure and Dynamics 365

Columbia Sportswear is passionate about getting active people into the great outdoors with the company’s global brands of clothing, footwear, and accessories. To digitally transform its business and streamline operations from IT datacenters to warehouse inventory and point-of-sale checkout, Columbia moved to Microsoft Azure and Dynamics 365 Commerce, Dynamics 365 Finance, and Dynamics 365 Supply Chain Management. From record-setting holiday sales in 2019 to corporate resilience in the face of COVID-19, the company’s cloud investment is making a positive impact on business performance through greater staffing efficiency, faster and more flexible customer service, and increased inventory awareness. Columbia plans to gain greater insight into consumer activities and preferences through Dynamics 365 Connected Store and deliver even more value to loyal customers with Dynamics 365 Customer Insights.