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Consumer goods

Accelerate consumer goods time-to-market with AI-driven consumer insights and design

Forecast demand, develop more effective products and packaging, and grow revenue with a deeper understanding of customer data.
A man and woman wearing aprons.
Outcomes

Drive real results in consumer goods

Automate design processes, generate innovative solutions, and address social trends and customer demand with AI that enables research and development teams to better refine and optimize designs. Relevant for VPs of R&D, Chief Revenue Officers, VPs of Sales, CMOs, and Chief Product Officers.
A couch with pillows in front of a window.

Reduce product time-to-market

Accelerate R&D cycles, respond to trends, and launch new products more quickly and competitively.
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Increase sales revenue

Boost sales by aligning product design with real-time consumer insights and demand signals.
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Lower acquisition cost

Reduce spend on testing and analysis by surfacing precise customer needs and optimizing campaign targeting.
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Grow lifetime value

Increase loyalty and customer value with enhanced personalization and product relevance.
A woman holding a tablet and looking at a man.

Increase customer satisfaction

Raise CSAT and Net Promoter Scores with more meaningful experiences from AI-optimized products and messaging.
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Cut operating costs

Streamline workflows with AI-assisted design, content generation, and market analysis.
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Rješenja

Pronađite pravi pristup umjetnoj inteligenciji za svoju tvrtku ili ustanovu

Kupite, produžite, izgradite ili se povežite kako biste ostvarili prednosti transformativne umjetne inteligencije.
Kupite unaprijed izrađena rješenja

Microsoft 365 Copilot

Transformirajte rad uz naprednog AI pomoćnika s ugrađenom sigurnošću na razini tvrtke.
Saznajte više
Proširite i prilagodite

Microsoft Copilot Studio

Izgradite i prilagodite AI agente kako biste proširili mogućnosti rješenja Microsoft 365 Copilot.
Saznajte više
Izradite vlastita rješenja

Microsoft Foundry

Dizajnirajte AI aplikacije i agente, prilagodite ih i upravljajte njima u velikom opsegu.
Saznajte više
Pronađite partnerska rješenja

Microsoft Marketplace

Pokrenite svoju AI transformaciju uz rješenja umjetne inteligencije vodećih partnera u djelatnosti.
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Istražite AI rješenja
CUSTOMER STORIES

Discover how organizations are using AI for consumer goods

  1. A red Coca-Cola logo on a white background.
  2. A close-up of a logo with the text ESTEE LAUDER COMPANIES on a white background.
A red truck with a Coca-Cola logo on it.
A red Coca-Cola logo on a white background.
“Our expanded partnership with Microsoft is an important next chapter in Coca-Cola’s journey toward a digital-first enterprise powered by emerging technologies.”
Neeraj Tolmare, Senior Vice President and Global Chief Information Officer, Coca-Cola
Solutions
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A close-up of a logo with the text ESTEE LAUDER COMPANIES on a white background.
“With Microsoft’s generative AI tools and extensive expertise, we are able to leverage ELC’s tremendous data to create more personalized consumer experiences.”
Jane Lauder, EVP, Enterprise Marketing and Chief Data Officer, Estée Lauder
Solutions
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RESOURCES

Take the next step in your AI journey

  1.

Microsoft for consumer goods

Meet consumer demands and drive sustainable growth with predictive analytics and data-driven insights.
Learn more
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Microsoft Scenario Library

Transform scenarios across your organization with AI.
Explore scenarios
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Understand the business impact of AI

Get resources for a successful AI adoption and implementation journey.
Find resources
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